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Treat a craving with modest portion

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All of us crave certain foods like ice cream, chips, and pizza, but why do we crave them?

It turns out, there’s scientific evidence that shows our brains are being hijacked by food.

Ever wonder why that chocolate chip cookie seems to have so much power over you? Or why potato chips are so addictive?

Researchers say our brains are being hijacked by fat, sugar and salt.

Add flavor, add texture, add temperature, add color. And what do we end up with? One of the great public health epidemics of our time.

Former FDA Commissioner, Doctor David Kessler, is author of the new book, The End of Overeating.

Kessler says by combining fat, sugar and salt in all kinds of different ways, food makers are stimulating our desire to eat even when we’re full. “Back 20 years ago, the average bite had about 20 chews. Today, food goes down in one or two chews. It’s a wash. We get stimulated and we reach for more and more.”

We just can’t help ourselves. Just ask four-star chef Daniel Boulud. He agrees with Kessler, and emphasizes portion control is so important… when it works. “We don’t control how much you eat of it. We just control how much we give you.”

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Story summary

All of us crave certain foods like ice cream, chips, and pizza, but why do we crave them?

It turns out, there’s scientific evidence that shows our brains are being hijacked by food.

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Associated poll

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