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Salvation Army hopes to boost kettle collections with credit card machines

WILMINGTON, NC (WWAY) — You have another way to make the holidays a little merrier for the Salvation Army even if you don’t have any spare change in your pocket.

This year, the Red Kettle Campaign is going high-tech with these new credit card machines. The Salvation Army here in Wilmington rented three machines for the next two months, so if you don’t have any cash or change, all you have to do is swipe your credit card.

The Salvation Army says it’s a move that may boost contributions.

“Honestly, the average donation to our Christmas Kettle is the loose change, the dollar bill and so forth. Most statistics show that gifts made through credit card tend to be a little bit larger than that,” Maj. Richard Watts said.

The machines will be in use starting Black Friday. One will be at Independence Mall at Belk, another at a Wilmington area Walmart and one probably in Brunswick County.

It costs the Salvation Army about $100 to rent the three machines. If all goes well, the charity may purchase some for next year.

More: continued here

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