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Greenville spends $90,000 on firm to market city

GREENVILLE, N.C. (AP) – Greenville is spending $90,000 on a marketing firm to help figure out how to sell the city as an economic powerhouse.

The Daily Reflector of Greenville (http://bit.ly/WO4evt ) reports that City Council unanimously approved the contract with North Star, a market research firm based in Nashville, Tenn.

The research firm will develop a 15-step plan that unfolds over three years to show Greenville as an area rich in resources and ready for more industry.

North Star executives will come to Greenville for a three-day tour next month, meeting with city leaders, industry and education officials and tourism leaders.

The firm is currently managing a campaign for New Bern and just finished a project in Hickory.

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Information from: The Daily Reflector, http://www.reflector.com

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Eds: APNewsNow.

GREENVILLE, N.C. (AP) – Greenville is spending $90,000 on a marketing firm to help figure out how to sell the city as an economic powerhouse.

The Daily Reflector of Greenville (http://bit.ly/WO4evt ) reports that City Council unanimously approved the contract with North Star, a market research firm based in Nashville, Tenn.

The research firm will develop a 15-step plan that unfolds over three years to show Greenville as an area rich in resources and ready for more industry.

North Star executives will come to Greenville for a three-day tour next month, meeting with city leaders, industry and education officials and tourism leaders.

The firm is currently managing a campaign for New Bern and just finished a project in Hickory.

___

Information from: The Daily Reflector, http://www.reflector.com

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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