LA Times: Regal pulls marketing materials for ‘Iron Man 3’
By Richard Verrier
Los Angeles Times
The fight between Walt Disney Studios and movie theater chains over how to split revenue from ticket sales for the much-anticipated “Iron Man 3” is getting uglier.
On Tuesday, Regal Entertainment — the nation’s largest theater owner with 7,000 screens in 540 locations — yanked standees, movie posters and other marketing materials for “Iron Man 3,” said a source familiar with the dispute who asked not to be identified.
The dispute has put a cloud over what is expected to be one of the biggest movies of the year. “Iron Man 3” premieres May 3 and Disney is holding a star-studded premiere Wednesday night for the film in Hollywood.
Last week, Regal and AMC Entertainment decided to stop selling advance tickets for “Iron Man 3,” contending that Disney was seeking an excessively large take of the box office revenue — up to 65%.
Cinemark, the nation’s third-largest chain, also is not selling advance tickets for “Iron Man 3,” according to a review of online ticketing service Fandango.
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