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UNCW Alum creates software for e-books

WILMINGTON, NC (WWAY) — This Christmas many of you will get a new tablet to use for reading e-books.

If so, a UNCW alum says he has the perfect way to load it up with reading material.

Bryan Batten would take up to 200 fights for work each year.

“Naturally what do you do when you travel? You read,” said Batten.

Tired of lugging paperbacks around, he started searching for a rental service to e-books, but came up short.

“I was like Netflix has been so successful. It’s crazy somebody hasn’t done something like this. So being completely na├»ve and outside of the publishing world, I said, ‘Let’s see if this has any legs.'”

Batten opened the book on a new business called Entitle. The company, which launched Monday, has more than 100,000 e-books users can choose from. Unlike Netflix, you get to keep the e-book after you finish reading.

“The way it works you get two, three or four books per month starting at $14.99. We are saving people 50 percent off what they are paying for books now,” said Batten.

If you purchase the plan that allows you three books a month for example, but you only have time to read one, you can still download the other two books, before the end of the month so you have them in your library.

“You sign up through the website EntitleBook.com. After you sign up through the site, you’ll download the app, so you can download books through the app,” said Batten.

Entitle also recommends titles based on your preferences and use of the app.

“I like to be the person that finds something new and recommend it to people, so we wanted to create a service that did that for you,” said Batten.

The software works on IOS and Android devices including Nook HD and Kindle Fire.

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