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ONLY ON 3: UNCW alum launches new ebook service

WILMINGTON, NC (WWAY) — This Christmas many of you may get a new tablet to use for reading e-books. If so a UNCW alum says he has the perfect way to load it up with reading material.

Bryan Batten would take up to 200 flights for work each year.

“Naturally what do you do when you travel? You read,” Batten said.

Tired of lugging paperbacks he started searching for a rental service for e-books, but came up short, so his wheels started turning.

“I was like Netflix has been so successful,” Batten said. “It’s crazy somebody hasn’t done something like this. So being completely naive and outside of the publishing world, I said, ‘Let’s see if this has any legs.'”

So he opened the book on a new business called entitle. The company, which launched Monday, has more than $100,000 e-books users can choose from and unlike movies from Netflix, you get to keep the e-books after you finish reading.

“The way it works you get two, three or four books per month starting at $14.99,” Batten said. “We are saving people 50 percent off what they are paying for books now.”

Say you have the plan that allows you three books a month, but you only had time to read one. Before the month ends, you can still download the other two books so you have them in your library.

“You sign up through the website EntitleBook.com. After you sign up through the site, you’ll download the app, so you can download books through the app,” Batten said.

Entitle also recommends titles based on your preferences and use of the app.

“I like to be the person that finds something new and recommend it to people, so we wanted to create a service that did that for you,” Batten said.

And for those of you wondering, the software works on both iOS and Android devices, including Nook HD and Kindle Fire.

Batten says as Entitle grows, he hopes he can bring high-tech jobs to the area as well as get some students from his alma mater working for the company.

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