Our weekly Early Risers series has focused on people who have to be at work a littler earlier than normal, but this week, a Valentine’s twist.
Florists do not usually work extremely early in the morning, but wait until the holiday of love comes around. That’s when their hours become thorny.
The parking lot at Fiore Fine Flowers is usually empty early in the morning. But on this day, preparations for Cupid’s big day are well underway.
Lonnie Taylor, a floral designer at Fiore said, “We’ll probably work all night Wednesday night, Thursday night, and probably most of the night Friday night. Hard labor, hard labor.”
Lonnie began designing floral arrangements 23 years ago. With nearly two dozen Valentine’s days under his belt, he knows which day of the week the holiday falls upon can be good or bad for business.
“Usually, if it’s Monday through Friday, it is a wonderful Valentine’s for florists but a Saturday or Sunday Valentine is typically half of what it normally is,” Taylor said.
But that does not mean they are not getting ready in the hopes of Cupid’s arrow spurring lovebirds to do more than just stop and smell the roses, because there will be plenty of them.
The cooler isn’t packed right now, but soon they’ll be receiving a shipment of 700 roses plus your garden variety flowers like tulips and irises.
The long hours during the week of Valentine’s Day gets prickly, but florists say that’s a good thing. Florist, Jean Rosenberg said, “I am hoping we get a lot of phone calls and we get a lot of orders and we have a lot of people coming through the doors cause we’re prepared for them, we are ready.”
Even if it means opening two and a half hours earlier than they usually do. “That means we’re coming in a little bit earlier so we may have our hair standing on end by the end of the afternoon but we’re happy to do it,” added Rosenberg.