WILMINGTON, NC (WWAY) — If you saw “Super Size Me”, it probably made you think twice about eating a Big Mac or buying your kid a Happy Meal. Some even say it completely changed the way people view fast food. The mastermind behind the documentary, Morgan Spurlock, has a new film that he hopes changes how people view the consumer industry.
Spurlock came out to UNCW to talk about his new documentary, titled “The Greatest Movie Ever Sold.” In it, he examines the increased use of product placement and branding in almost all aspects of our lives.
“We live in a culture that is incredibly disconnected from all these things,” said Spurlock. “Until it affects us personally, it is never something that we think about. It’s never something that we are bothered about. “
To further illustrate his views, the funding for the movie had a very significant role.
“So, what I wanted to do was make a film about product placement and advertising, where the entire film was funded completely by product placement and advertising,” said Spurlock.
Spurlock called hundreds of corporations, even going so far as to ask McDonalds, which big surprise, did not wish to participate. All in all, 22 brands signed on to fund the movie.
Spurlock hopes his new documentary will open viewers eyes to how product branding and advertisements have forever changed the way people view television and movies.