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Archive for December, 2011

Sewer line repair to effect 17th Street

Wednesday, December 14th, 2011

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New rules to control volume of TV ads

Wednesday, December 14th, 2011

WILMINGTON, NC (WWAY) — Step away from the remote. At least, you’ll be able to do that next December. That’s when new rules go into effect that should make your television watching experience a little quieter.

It’s a complaint heard many times over. Viewers like Sue Myers are tired of those loud TV commercials startling them.

“You are sitting there calm and relaxed and everything, and then all of a sudden a commercial comes on and just blows your ears out. It’s irritating,” Myers said. “So you get up and you look for the remote so you can turn it down.”

Soon, she will no longer have to search for that remote.

Tuesday, the FCC voted to implement legislation known as CALM, which stands for Commercial Advertisement Loudness Mitigation. Simply put, it means commercials can not be louder than regular programming.

Most television stations have equipment that adjusts the average volume levels, but now to meet the new guidelines, new equipment will actually do a better job monitoring and adjusting what you actually hear.

“With the tools that will be in place later it will eliminate the guesswork, and there will be a consistency through the board programming, and commercial levels shouldn’t change very much,” WWAY engineer Ray Heath said.

It’s a complicated process, though. That’s why the guidelines won’t go into effect until next year; giving broadcasters ample time to get equipment in place.

“When you measure loudness it’s somewhat of a subjective thing,” Heath said. “It really has to do with how we hear, so it’s pretty complicated to actually develop equipment to measure that.”

In the meantime, just knowing what’s coming is music to the ears.

“I think it’s wonderful,” Myers said. “I wish it could be done sooner.”

This could also change how commercials are produced. If they are too loud, TV stations will not be able to air them.

These new rules go into effect December 13, 2012.

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Sewer line repair to affect 17th Street

Wednesday, December 14th, 2011

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Kids donate to Toys for Tots as deadline nears

Wednesday, December 14th, 2011

WILMINGTON, NC (WWAY) — Last week it was elves. Today we had some very special reindeer stop by our station.

Pre-schoolers from Childcare Network came by to help those less fortunate through Toys for Tots. With their noses painted red they each brought a toy in for a little boy or girl in need.

Elijah Schrader says he was excited to come to the station and drop off toys

“We’re putting toys in the box so Santa can come pick them up and give them so he can give them to the boys and girls that don’t have toys,” he said.

Elijah said he wants all kids to have toys to play with this Christmas.

And that serves as a great reminder that Thursday is the last day for you to drop off new and unused toys at our studios.

If you’re out doing any holiday shopping this evening, remember that some families are not quite as fortunate. Help the Marine Corps, Toys for Tots and WWAy give kids the Christmas they deserve.

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Wilmington activist Margaret Rogers dies

Wednesday, December 14th, 2011

Rogers, 72, died Tuesday afternoon at Kindred Transitional Care and Rehabilitation–Cypress Pointe after a long battle with cancer, according to family members.

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